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Exponential launches performance offering in EMENA using AERO technology to...

Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent 23 March 2016 – Exponential Interactive today announced the expansion of...

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Think Tank: The Luxury of the Self

The post Think Tank: The Luxury of the Self appeared first on Exponential.

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How Retailers Can Best Use Video Advertising to Increase Holiday Sales

The post How Retailers Can Best Use Video Advertising to Increase Holiday Sales appeared first on Exponential.

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Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns

The post Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns appeared first on Exponential.

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Understanding Consumer Behavior Influences EV Purchases

The post Understanding Consumer Behavior Influences EV Purchases appeared first on Exponential.

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Competition, consolidation and fighting for survival: Ad tech predictions 2019

The post Competition, consolidation and fighting for survival: Ad tech predictions 2019 appeared first on Exponential.

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Predictions for 2019: What’s Coming to Online Video Advertising?

The post Predictions for 2019: What’s Coming to Online Video Advertising? appeared first on Exponential.

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Top 3 Tips to Get Your Video Marketing Strategy Ready for 2019

The post Top 3 Tips to Get Your Video Marketing Strategy Ready for 2019 appeared first on Exponential.

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Codename Bali: Microsoft Wants to Give ‘Control of Data’ Back to the Customer

The post Codename Bali: Microsoft Wants to Give ‘Control of Data’ Back to the Customer appeared first on Exponential.

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New Exponential-Powered Digital Video Product Integrates Content from Motor...

Mazda is the first advertiser to use Exponential’s Video-Driven Experience (VDX) Content Amplifier, which delivers high engagement and favorable brand perception during digital promotion for Mazda CX-5...

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Exponential Interactive’s Garage Team Mazda Video Campaign Delivered More...

The post Exponential Interactive’s Garage Team Mazda Video Campaign Delivered More than Double Post-Engagement CTR appeared first on Exponential.

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What the US data protection law will mean for ad tech and marketers

The post What the US data protection law will mean for ad tech and marketers appeared first on Exponential.

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TAG Awards 2019 seal recertifications to companies achieving rigorous...

The post TAG Awards 2019 seal recertifications to companies achieving rigorous standards to protect digital ad industry appeared first on Exponential.

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How QSR Marketers Can Score Big Around Game Days

The post How QSR Marketers Can Score Big Around Game Days appeared first on Exponential.

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Exponential earns re-certification to TAG’s Anti-Fraud guidelines from BPA...

The post Exponential earns re-certification to TAG’s Anti-Fraud guidelines from BPA Worldwide appeared first on Exponential.

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Online tax filing on the rise, retail on the decline, data finds

The post Online tax filing on the rise, retail on the decline, data finds appeared first on Exponential.

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Emerce Top 100: the best companies in e-business 2019

The post Emerce Top 100: the best companies in e-business 2019 appeared first on Exponential.

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Understanding e-filing patterns to build better advertising strategy

The post Understanding e-filing patterns to build better advertising strategy appeared first on Exponential.

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3 Advertising Strategies That Can Be Applied to Your HR Department

The post 3 Advertising Strategies That Can Be Applied to Your HR Department appeared first on Exponential.

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Meaningful connections, by design

The post Meaningful connections, by design appeared first on Exponential.

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